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  • Google acquires fossil smartwatch company for $40 million
  • Fossil group’s research and development team will join google
  • Fossil moved into smart watches with the acquisition of misfit for $260 million

California: Google acquires fossil the smartwatch technology of the fashion and accessory group Fossil for $40 million . The companies said on Thursday, enabling the California tech giant to expand in the growing wearable tech market. As part of the deal, Texas-based Fossil Group’s research and development team working on the smartwatch will join Google. Which will acquire the intellectual property for Fossil smartwatches, the firms said.

The move would give Google the potential to create its own branded smartwatches to compete against Apple, Fitbit and also others in the wearable tech space.

“Wearables, built for wellness, simplicity, personalization and helpfulness, have the opportunity to improve lives. They bring users the information and insights they need quickly, at a glance,” said Stacey Burr, a vice president at Google Wear OS division.

Google acquires Fossil

“The addition of Fossil Group’s technology and team to Google demonstrates our commitment to the wearables industry by enabling a diverse portfolio of smartwatches and supporting the ever-evolving needs of the vitality-seeking, on-the-go consumer.”

Greg McKelvey, chief strategy and digital officer at Fossil, said in the statement: “We’ve built and advanced a technology that has the potential to improve upon our existing platform of smartwatches. Together with Google, our innovation partner, we’ll continue to unlock growth in wearables.”

Fossil moved into smartwatches in 2015 with a $260 million acquisition of Misfit, a tech platform created by former Microsoft researcher Sonny Vu and onetime Apple chief executive John Sculley.

Research firm IDC estimates that global shipments of wearable devices will hit 125.3 million units in 2018, up 8.5 per cent from 2017, and that the market will grow 11 per cent through 2022 as a result of the growing popularity of smartwatches and greater wearables adoption in emerging markets.

Also ReadGoogle acquires start-up to boost Assistant’s answering abilities

Samba Shiva Thadavarthi
Mr. Shiva is a technologist by profession and technical writer by passion. He has served in several organisations as Research and Development manager and wrote versatile articles on the current trends of technological transformation.

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