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Russian startup StartRocket concept of tiny satellites projecting ads in the night sky is mesmerizing

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  • Russian space startup wants to revolutionize ad industry
  • StartRocket plans to send tiny satellites into lower orbits of the Earth
  • The tiny satellites will project your brand name in the night sky

Russian startup StartRocket says it wants to display enormous billboard-style advertisements in the night sky using arrays of cubesats, a vision it illustrates in a concept video featuring what appear to be the McDonald’s as well as KFC logos hovering in the sky like new constellations.

According to project leader Vlad Sitnikov, this commodification of the night sky is the next logical step in advertising.

“We are ruled by brands and events,” he told Futurism. “The Super Bowl, Coca Cola, Brexit, the Olympics, Mercedes, FIFA, Supreme and also the Mexican wall. The economy is the blood system of society. Entertainment as well as advertising are at its heart. We will live in space,and humankind will start delivering its culture to space. The more professional and experienced pioneers will make it better for everyone.”

Russian startup StartRocket

StartRocket says it will launch what it calls the Orbital Display by 2020, and also start displaying ads in the night sky by 2021. Its cubesats will orbit at an altitude between 400 as well as 500 kilometers (about 250 to 310 miles) and will only be visible from the ground for about six minutes at a time, a company representative told Futurism.

Samba Shiva Thadavarthi
Mr. Shiva is a technologist by profession and technical writer by passion. He has served in several organisations as Research and Development manager and wrote versatile articles on the current trends of technological transformation.

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